Dyson is a company that is offering to help busy moms and dads get their home décor on their own. They’ve published a list of questions that should be asked about your new home, and they’ve offered a free guide to help you with the answering process.
The first of these questions is a simple one: What do you want your home to be like? In the case of a new home or a remodel they want you to want it to be a home that you can walk through, a home that you can live in and that you will enjoy spending time in. They want you to want the home to be simple, clean, and comfortable.
A lot of remodelers are like this. They want to make their home feel like home. For some people that means having a home with a lot of open floor plans and a lot of natural light. For others, it means having a home with a lot of privacy, lots of windows, and a private garden. The list of questions that décor offers is really a great way to figure out what the perfect home would be like for you.
Dyson is a division of the New York-based company. They specialize in interior design, but we are also using a great example of the company’s marketing to talk about remodelers. The question is, “Do I want to spend money to improve my home’s curb appeal or do I want to spend money to improve my home’s curb appeal?” They answered this question pretty well, and have done an incredible job of answering it in marketing.
The first time we saw the company’s website, we thought, wow this is a cool website, but it’s all about the interior design, and that’s what we need to see. Now after using it for awhile, we realize that the website is much more about marketing. The site is all about how the website is going to enhance the curb appeal of your home.
Dyson makes a point of emphasizing the importance of curb appeal. In their “Top 10” section, they give a short list of things to do to improve the look of your home. They list the things and then provide links to their website and their Facebook and Twitter profiles to help you get started. These are very informative and well-designed. We can feel confident that the company is going to help you improve the look of your home.
I don’t really know enough about dyson marketing, but I do know the company is headed by a former SEO specialist/designer who was hired to help optimize the website for search engines. This is an interesting move to have a designer and a SEO specialist at the same time. It will definitely help the website look and feel better (I’m sure you’ll agree).
It’s possible that this could be a smart move from marketing company, since the company is hiring a lot of people who have SEO experience: SEO specialist, web design, graphic designer, etc.
Yeah I think it’s smart. When you’re trying to get as much search traffic as possible, it’s better to have people who have a good sense of SEO to help you out. I’m sure you’ll see some similar moves from other companies as well.
The thing is that Dyson is hiring people with SEO experience and graphic designers, so I’m not sure what the company will do with that.