I see a lot of ads for new homes and landscaping companies. A lot of the time the ads are a complete waste of time because it is so hard to put the right details in the right places that makes it a little bit pointless. But the one thing I have learned after years of doing this work and marketing it into people’s homes, is that good marketing is not a random activity.
The first step in marketing is getting it right. That means making sure people know what you’re offering with the product. If you’re selling a service in a commercial, that is one thing.
That can be as simple as getting a business card with the correct information down on the front and the right wording and using that in your ads. But it doesn’t stop there. That is where you need to be more creative. In this case, in an ad for a product like a new car, you will need to think outside the box to get the right message across.
Good marketing does not mean you will get a lot of sales. It doesnt mean that getting the right message across is the only thing you have to deal with. That just means that your product will get noticed more. Because most of the time, people will notice your product, find the right wording, and then buy it. And that is all that matters. Because that is what is really important.
So what is the difference between good marketing and bad marketing? It’s all about messaging. And to know the difference between good and bad messaging, you have to look at how you are marketing yourself. Good marketing is about speaking your truth. Bad marketing is about selling.
If you are a good salesman, you are making a promise to your customer. You are promising to give them what they need. So you are giving them the information they need to make a decision. You are making them feel it is their decision to make, and you are making them trust you. Because it is your job to sell your product. So you have to make them feel as though this product is something that they will be happy with.
I can certainly see how this may go against the grain of how we all get things done in the real world, but I’m not sure how. I think it is more a function of how we are trained to use our natural instincts to make an ethical choice. For example, the act of telling someone a lie is something that we all do anyway. But we often get in trouble for doing things that are, well, morally wrong.
This is where we fall into the trap of thinking we are talking about moral violations instead of marketing mistakes. The thing is, lying is a big part of marketing. If you tell a lie to get someone to buy something, then that is something we all do in order to get people to do things we want them to do. I think it is important that we not be too quick to condemn marketing because we are told to.
If you do a good job at marketing, you are doing something right. The problem is if you make a major misstep, and your brand is permanently tarnished, you often don’t see it coming. A big mistake can get you into trouble not only with your own family, but with your friends and business associates, too.
We will be the person who is caught in the middle of the blame game here. As long as our marketing is a good one, we will not be held accountable. We are all human, we all make mistakes, and we all make good marketing decisions. We are not to blame for what happens next.