It’s not just the people that are honest and ethical that are effective. It’s the fact that they are honest and ethical that separates the good from the bad. Honest people are highly ethical and ethical people are highly honest.
I work in the advertising field and I’ve learned that the most effective advertising is the one that is honest. I find it fascinating that many people are so skeptical of advertising and think it is just another business ploy, but I believe that advertising is the best way to market and sell a product. At the end of the day, people are not just buying a product, they are buying a friend.
The difference between advertising and selling a product is that advertising is focused on persuading people to buy products. Selling a product is about creating a long-term relationship and building trust between buyer and seller. Its all about having a conversation.
Advertisers are like salespeople in that they are selling people. But this is just the tip of the iceberg. It could be that they are selling ideas. They are selling products, but I think they are also selling people.
In other words, marketers are selling ideas. Salespeople are selling products. The question then becomes, how do we sell ideas? For me, I believe it’s the same thing. You have to listen to what people have to say, and you have to respect the time they have to make their point. In the words of another friend of mine: “You have to remember that you are talking to a person, not a voice.
Well, perhaps you can’t really listen to the words of the people you’re selling to, but you can always listen to the words of the people you are selling to. Because the truth is that our thoughts and feelings come from our own minds. If we are good at listening to those minds, we might be able to understand and empathize with people. We might even be able to change our own minds, as the saying goes.
Sure, but in the world where we are, we are not good at listening to others. We are not good at being good at listening. We use our thoughts and feelings to make the world a better place to live in, but they don’t magically alter the way we see the world or the way we interact with others in the moment.
To be honest, I can be quite dishonest when I try to make people better. I take pride in not only being honest about myself, but in being honest about others, too. I can lie to my partner at work, because she might be mad at me. I can lie to my boss to get promotions. I can lie to my customers at work, because they might not like the way I treat them.
I think the way we see the world and how we interact with others in the moment isn’t going to change, it’s one of the things that makes us human and makes the world work.
One of the biggest things I’ve learned as a business owner is that honesty is not the only way to achieve success and happiness. When I look at the way that I interact with my employees, I see a person who cares about their work, who is always there for their employees, who will always take the time to learn. I see a person who is willing to change their behavior and set a new standard for other people.