In a previous blog, I mentioned a quote by Michael Porter, who said, “MBA in sales and marketing is about being able to see the obvious without having to go looking for the obvious.
Porter’s quote seems to be one that applies to a lot of our job descriptions in marketing. In fact, one of the most memorable quotes I’ve ever heard from a marketing manager comes from a former employee of mine.
I don’t know if its because he was my boss, but I would say that many of our most successful sales and marketing managers are self-aware. They know that their job is to sell their products, and they know that they’re good at it. But they also know that many of their customers don’t really care about what they sell. In fact, they don’t care about them at all.
In the sales and marketing world, it is rare for a company to spend a ton of money on research and development, only to find that the product/service theyve built is not what the customers want. In other words, theyve built the wrong product/service. This is because a lot of our customers are very self-aware.
This is why your customers are so willing to pay for this product or service. They know that theyll get what they want from you. But they also know that they dont need to pay for it in the first place. They dont need to be told what their needs are. They know exactly what they want and they dont need to be told. So they decide to just go with it.
The problem is that the customers go into marketing for this product or service with this mindset that they are not that special. Which is a mistake. The reality is that you are. A lot of people are just like you. People who realize that they need to do something more to make themselves stand out. So they look for ways to stand out.
Of course you can stand out by making a more visible effort to differentiate yourself from the competition. But this is not the same thing as doing something that is unique. You are looking for something that is unique. Something you are special in. To do this you need to have a unique idea. Something that is your own. Something that not people have ever seen before. This is not something that will show up on a list of the top three things people want to learn.
What you need to do is find a way to give people a reason to buy you. You have to give them something unique that they haven’t seen before. Something that is their own. Something you can tell them that is not on a list of things that people will want to buy. And by “not on a list of things that people will want to buy,” I mean something that is going to make their lives easier with the purchase.
You need to be able to connect with people and convince them to buy from you. You need to be able to connect with people and convince them to buy from you. You can’t just sell them some shit. A lot of people think that selling things is like selling a house. It’s not, it’s about selling a unique value proposition that they can’t find anywhere else.
To sell something you must have something that people are willing to pay for. What does this mean for your marketing strategy? Essentially you have to be able to convince potential clients that they are worth it. So you have to understand what makes them tick.
