This quote is from my friend Katie, who is the owner of A Little Bite of Heaven, a blog about the food industry. The blog is part of her marketing department, and I am just grateful she shared it here, because I think it is a great quote.
Katie’s quote is a great example of marketing, in that it’s a non-committal, non-sales-oriented statement that can be turned into a catchy headline. It’s true that some companies make money off their “marketing” – but not all. Marketing can be about a lot more than just the sale of a product.
It is also about marketing, as any marketing person will tell you. It is one of the most effective ways to connect with customers, because people are more likely to respond to a conversation with a question if they don’t know the answer. Marketing is an art form, and when done right, it is a craft that is easily learned and a great way to increase your brand’s authority.
I love marketing. Marketing is one of the most important things that you can do. Like any business, it takes time to build and grow a business, and if you do a good job, and communicate your core values to people, they will respond to you in ways that make them want to do business with you.
Sure, marketing is fun, but so is the art of selling. When used correctly, marketing can be the most effective way to get people to buy your products. A great example of this is the Google Glasses campaign. Google Glasses is a wearable computer that lets you look around the room. The problem is that people have a hard time accepting that they aren’t actually seeing Google Glass, especially when the Glasses are constantly pointed at them.
The most effective way to get people to buy your product is to market it to them. So if you want people to buy your product, you should create a marketing campaign that will get them to buy it.
In the Glasses campaign, the first thing Google got out of Glasses was that it was a computer. Since no one ever actually uses a computer, you needed to create something that people would associate with computers. You could do this by presenting the computer as a piece of technology, like the new laptop or a camera lens. The other thing that Google got out of the campaign was that it was cheap.
Glasses, by virtue of being a computer, is very much like an iPod. You can use Glasses to watch videos, listen to music, and control a TV with voice command. But the biggest change that Apple made to the iPod’s success was that they made iPods more affordable. The iPod is a product that people buy because they recognize the iPod music player, not because they see a computer inside it.
The Glasses campaign was meant as a way for Glasses to compete with the more popular, and more expensive, iPods. It was also meant as a way to encourage Glasses to become more of a fashion accessory than a computer, which is why there were so many Glasses commercials. But it could be argued that the whole Glasses marketing campaign was a bad idea.
As the Glasses campaign progressed, it seems that the more glasses that were sold in the commercials, the more people were buying them. I think that’s only a matter of economics, but that doesn’t change the fact that a lot of people saw a commercial that was designed to look as cool as the iPod commercial and bought a bunch more of them.