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The Major Benefits of Display Ads for Advertising a New Business Online

When it comes to advertising a new business online, there are various strategies and channels to consider. One of the most effective and popular methods is display advertising. Display ads are graphical advertisements that appear on websites, apps, or social media platforms. They can take the form of banners, pop-ups, or video ads, and are designed to capture the attention of the target audience. In this article, we will explore one of the major benefits of display ads and how they can contribute to the success of a new business.

Increased Brand Visibility and Awareness

One of the primary advantages of display ads is their ability to increase brand visibility and awareness. By placing ads on high-traffic websites or popular social media platforms, businesses can reach a large audience and expose their brand to potential customers. Display ads are visually appealing and can effectively convey the brand’s message, values, and unique selling propositions.

For example, let’s consider a new online clothing store. By running display ads on fashion-related websites or social media platforms, the store can showcase its products and attract the attention of fashion enthusiasts. Even if users do not click on the ads immediately, they are likely to remember the brand and consider it when they are ready to make a purchase.

According to a study conducted by Google, display ads can increase brand awareness by 80%. This statistic highlights the significant impact that display ads can have on a new business’s visibility and recognition.

Targeted Reach and Audience Segmentation

Another major benefit of display ads is their ability to target specific audiences and segment them based on demographics, interests, or online behavior. Unlike traditional advertising methods, display ads allow businesses to reach their ideal customers more effectively.

For instance, if a new business sells organic skincare products, they can target their display ads to appear on websites or platforms that cater to health-conscious individuals or those interested in natural beauty products. By reaching the right audience, businesses can maximize their advertising budget and increase the chances of converting leads into customers.

According to a study by eMarketer, targeted display ads can increase click-through rates by up to 670%. This demonstrates the power of reaching the right audience with relevant and personalized ads.

Retargeting and Remarketing Opportunities

Display ads also offer retargeting and remarketing opportunities, which can significantly improve conversion rates for a new business. Retargeting involves showing ads to users who have previously visited a website or interacted with a brand but did not convert into customers.

For example, imagine a user visits an online shoe store, browses through various products, but leaves without making a purchase. Through retargeting, the shoe store can display relevant ads to that user on other websites they visit, reminding them of the products they were interested in. This increases the chances of the user returning to the website and completing the purchase.

According to a study by Criteo, retargeted display ads have a click-through rate that is ten times higher than regular display ads. This highlights the effectiveness of retargeting in capturing the attention of potential customers who have already shown interest in a brand.

Measurable and Trackable Results

Unlike traditional advertising methods, display ads provide businesses with measurable and trackable results. Through various analytics tools and platforms, businesses can monitor the performance of their display ads in real-time.

For instance, businesses can track the number of impressions (the number of times an ad is displayed), click-through rates (the percentage of users who click on the ad), and conversions (the number of users who take a desired action, such as making a purchase or signing up for a newsletter).

By analyzing these metrics, businesses can gain valuable insights into the effectiveness of their display ads and make data-driven decisions to optimize their campaigns. This allows for continuous improvement and better allocation of advertising budgets.

Cost-Effective Advertising Solution

Display ads are often considered a cost-effective advertising solution, especially for new businesses with limited budgets. Compared to other forms of online advertising, such as search engine marketing or influencer partnerships, display ads can be more affordable.

Additionally, display ads offer flexibility in terms of budget allocation. Businesses can set daily or monthly spending limits, ensuring that they have control over their advertising expenses. This allows new businesses to experiment with different ad formats, platforms, and targeting options without breaking the bank.

Furthermore, display ads can be optimized based on performance data, allowing businesses to focus their budget on the most effective ads and platforms. This ensures that every dollar spent on display advertising generates the highest possible return on investment.


Display ads offer numerous benefits for advertising a new business online. They increase brand visibility and awareness, allowing businesses to reach a wider audience. Display ads also provide targeted reach and audience segmentation, ensuring that the right message reaches the right people. Retargeting and remarketing opportunities further enhance conversion rates by reminding potential customers of their interest in a brand. Display ads provide measurable and trackable results, enabling businesses to optimize their campaigns based on data. Finally, display ads are a cost-effective advertising solution, making them ideal for new businesses with limited budgets.


1. How do display ads differ from search ads?

Display ads are graphical advertisements that appear on websites, apps, or social media platforms, while search ads appear on search engine results pages. Display ads focus on visual appeal and brand awareness, while search ads target users actively searching for specific keywords or products.

2. Can display ads be personalized for different audience segments?

Yes, display ads can be personalized for different audience segments. By leveraging data on demographics, interests, or online behavior, businesses can create tailored ads that resonate with specific groups of potential customers.

3. How can retargeting benefit a new business?

Retargeting allows a new business to remind users who have previously shown interest in their brand or products about their offerings. This increases the chances of converting those users into customers and maximizing the return on advertising investment.

4. Are display ads suitable for all types of businesses?

Display ads can be effective for a wide range of businesses, but their suitability may vary depending on the industry and target audience. It is important for businesses to research and understand their target market to determine if display ads align with their advertising goals.

5. How can businesses measure the success of their display ad campaigns?

Businesses can measure the success of their display ad campaigns through various metrics, such as impressions, click-through rates, and conversions. By analyzing these metrics, businesses can gain insights into the performance of their ads and make data-driven decisions to optimize their campaigns.

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